June 2, 2010

Social Responsibility

Social responsibility of Dunkin Donuts is defined by part of its mission statement: “We look forward not only to playing an important role in the daily lives of the people who live and work here, but also applying what we learn in this store to Dunkin Donuts overall, as we continue to evolve the brand."
The Dunkin Donuts social and ethical responsibility actions:
- Different forms of Donations. Dunkin Donuts gives the money donations to different organizations. Food Donation - Leftover baked goods are donated to America's Second Harvest, a local food bank. It is the way the company is committed to the community.
- Dunkin Donuts takes care of the employees that work for the company. The company provides the stock options for fulltime employees.
- The Company's coffee-buying strategies are intended to contribute to the economic and social well-being of coffee farmers and communities. Dunkin Donuts pays higher prices for coffee beans in the name of helping struggling farmers.
- Dunkin Donuts is mindful of the long-term implications of climate change on the environment, its impact on coffee-growing communities and the conservation of the environment. Dunkin Donuts started to build the LEED certified stores in May 2008. “LEED certification is widely recognized as the standard for "green" construction in the United States. The LEED rating system sets forth specific criteria that constitute a "green" building and LEED certification provides third-party verification that the criteria have been met”. The Dunkin Donuts model design and features numerous LEED enhancements, including: energy-efficient insulated concrete foam walls to reduce air conditioning usage by approximately 40%, energy-efficient lighting, including motion sensors for restrooms and offices, water-efficient plumbing fixtures, low-flush toilets, and the usage of well water rather than potable water for all irrigation.
In addition to these significant LEED enhancements, Dunkin Donuts performs "green" features at Dunkin' Donuts locations including:
• Recycling - On-site Earthworm Casting facility, a collaboration between Dunkin' Donuts and local company Mother's Organics. The solar powered tank houses 80 lbs. of small red earthworms that will eat the waste produced by the store, such as coffee grounds and paper products. The worms' waste will then be converted into fertilizer for local farms and gardens.
• Reusable Mug Program - Customers are encouraged to bring their own mug, and will receive a discount toward the purchase of a beverage.
• Paper Hot Cups - Hot drinks are served in paper cups made from renewable resources

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