June 17, 2010

More on Technology

The type of network that Dunkin’ Donuts has is a fully connected network. Dunkin’ Donuts uses a wide area network to interact with not only themselves among the company, but also all of its customers, worldwide. With a wide area network, Dunkin’ Donuts uses WAN’s to connect LAN’s and other types of networks together.

The kind of interface that Dunkin’ Donuts uses is an interactive web interface. It allows you to order your coffee and donuts directly via their platform or via the iPhone application created especially for it. The site has also been optimized for access with a cellular phone. This way you can directly send an invitation to your friends and ask them to choose and customize their beverage.

The media used by Dunkin’ Donuts is one of their own. Dunkin’ Donuts has its own media company called Dunkin’ Donuts Public Relations Department. Dunkin’ Donuts said it is seeking a New-York based firm with strong brand-building experience. In the past, the client has used PR mainly to support product launches and interface with the news media.

The communications software that Dunkin’ Donuts uses is the same interface they use to have customers order from a website, either via computer or via cell phones. This allows E-mail, text messaging, and file sharing all in one interface.

The connecting devices, or components, that Dunkin’ Donuts uses is Wi-Fi. In order to connect with multiple networks from far distances, you need to use Wi-Fi. You can also use Wi-Fi to connect to LAN, connect cell phones to the Internet to download multimedia, and allows a PC multimedia content to be streamed to your TV. Dunkin’ Donuts uses these connections through its interface to allow customers to use their website to order products they wish to purchase.

They connect to the internet through DS3 which is a high speed circuit running up to 44.736Mbps.

As per the Dunkin’ Donuts’ website it doesn’t show any availability to talk to a Dunkin’ Donuts’ employee, therefore Voice over IP doesn’t seem to be necessary on their website.

Dunkin’ Donuts applies the four principles of network security as follows:

With confidentiality it allows members to have access to their purchases only when they sign in with their name and password which they first had to fill out information in order to access. This way anyone who ever tried to have access to someone else’s credit card information, for example, wouldn’t be able to without this special information in order to log in.

With authenticity Dunkin’ Donuts’ website provides the Dunkin’ Donuts logo on the bottom and availability to contact them on their website in case of any problems. This proves that they are truly the Dunkin’ Donuts franchise because they are showing availability to communicate with them.

With integrity Dunkin’ Donuts doesn’t have a system to reassure others that information is guaranteed not to be altered. However, when someone is done purchasing items Dunkin’ Donuts provides a receipt through the internet that shows what you purchased in case any problems occur this will be proof of what was really done.

With availability Dunkin’ Donuts tries to provide updated access to their website with no down times for maintenance. However, in case of an emergency Dunkin’ Donuts keeps information on Dunkin’ Donuts’ members who purchase on their website.

Dunkin’ Donuts’ domain name is www.dunkindonuts.com

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