Conclusion

Technology and computing have become two inseparable ingredients in the business world today. Technology allows businesses to grow and expand in ways never thought possible. The Dunkin’ Donuts chain, like every large scale enterprise, depends on computers that help with its business needs such as information flow, employees’ profiles, client profiles, accounting and tracking, automation systems for use in large scale production of commodities, package sorting, assembly lines, all the way to marketing and communications. The collaborative tools help to meet the communication needs of their employees, customers, and collaborators (which involve document and data transfers, product specification and production parameters, and information and knowledge exchanges), increase productivity, and decrease costs.

Dunkin’ Donuts uses E-collaboration in its functioning which helps to improve the organization’s competitive advantage and productivity, and it also leads to significant increase in revenues.

Dunkin’ Donuts also strongly believes that business is not concerned merely with profit but also with promoting desirable social ends. The organization has a social conscience and takes its responsibilities for providing employment, eliminating discrimination and avoiding pollution very seriously.