E-Commerce

Electronic commerce is commerce but it is commerce accelerated and enhanced by IT, in particular the Internet. In Dunkin Donuts case we have Business to Consumer (B2C) e-commerce. It is the selling through the Internet the Dunkin Donuts products to clients who are primarily individuals. The customers expect that the website will give them the tools they need to fully interact with the organization. It can be the marketing blog or full redesign and content management system.
Commerce - E-commerce solution needs a partner. In Dunkin Donuts case it is a custom-built shopping cart and payment gateway system.